Mall in Columbia issued the following announcement on June 20.
We know that Pride means something different to everyone, that’s why H&M teamed up with Out Magazine and our friends, Gus Kenworthy, Kim Petras, Shaun Ross, Gabrielle Richardson and Aja, to celebrate in H&M’s new PRIDE collection! Shop the collection in select stores! In addition, 10% of the collection proceeds will go to the UN’s Free & Equal campaign which supports fair and equal rights to members of the LGBTI community everywhere
(see http://spr.ly/6187DliXU for more details).
#PrideOUTLoud #HM
Original source can be found here.
Source: Mall in Columbia